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Maison Parcé Frères
54 avenue du Puig del Mas
66650 Banyuls sur Mer - France
+33 4 68 81 02 94
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Sélection Parcé Frères

Submitted by Marc Parcé

Trading… why this activity?

We have been working for many years to safeguard and revive appellations, both within our companies and collectively, in Roussillon and in France.

The disastrous situation of the French AOCs and the behaviour of the winegrowers led us, with winegrowers who shared our concerns, to organise a network, “winegrowers in our appellations”, then to found an association, “Sève”. In this process of deepening our business, we have become aware of two elements that seem to us to be decisive and shed light on the current situation:

First of all, the wine grower’s profession is composed of several professions that require different qualities, aptitudes and characteristics: the work of the vine, the vinification, the maturing of wines, often carried out in the past by merchants, the bottling which in many cases is not carried out by the winegrowers themselves but entrusted to specialised companies, the marketing and finally the management.


Six totally different professions in which it is necessary and essential today to excel, otherwise you will find yourself in difficulty and disappear quickly. Marketing is generally the activity in which French winegrowers are the least “brilliant”.

Moreover, since this activity is often poorly considered, it is neglected. Once the wine has been made and matured, “it remains to be done”, which for some seems superfluous: this is etymologically the meaning of the word trade. This negation of leisure, this remains to be done when everything seems to be done, such is our vocation as a trader: the one who is busy doing*.

Sélection Parcé Frères in a few figures:

Different Appellations
Bottles produced per year

Secondly, an appellation is, on a terroir with a geological and climatic geographical identity, the realization of a human community that is part of a given history and culture. It is through the accepted constraints of this framework that the winegrower can express himself, the real freedom no longer being to “do what we want” but one beyond the imposed rules.

The notion of appellation is therefore part of a particular philosophy and it unfortunately seems to us that the current conception of the Western man, entangled in his individualism, his liberalism and his ego-centrism, is a little foreign to this very “classical” approach to life.

Unlike modern art, where the personality of the performer is paramount, “classical” painters easily imagined not signing their works. As for the companions who built the cathedrals, the realization of an anonymous collective work was for them a luminous evidence.

So… then the fact that the wine is not signed is part of a more oriental conception of life. It is not a question of selling a signature, a brand, something that our contemporaries are fond of, but the fruit of a human community, the result of a collective work in which everyone has carried and supported the best and worst of themselves and others, without wishing to put themselves forward, with all that this attitude can entail, both ephemeral and eternal.

We will try to follow this path, this path that requires a more demanding human investment and that leads us perhaps more eastward than westward, to the discovery of an “ethical” trade!

Marc Parcé


(*) etymology: since the 12th century is used in the sense of : Business, things to do. Origin: from Latin negotium, otium, leisure and neg. pref. negative.



To conclude, our partners have gradually become our allies over the years, our work as wine merchants does not reproduce the classic schemes of wine trading.
Our work as a merchant is above all a work of trust with our partners, we do not only select the juice, we also take care of all the upstream work done during the year.

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